Screenshot 2026-03-24 at 1.11.41 PM.png

Lucky Charms PR Stunt - Unlucky Charms

A rogue, pessimistic factory worker slips “Unlucky Charms” into Lucky Charms boxes. Instead of panicking, the brand rewards the buyers who find the unlucky charms with cash prizes.

Proving that good luck can outshine pessimism.

Case Study + Phase Breakdown

sanchez_port_LuckyCharms_image1.jpg

Phase 1

sanchez_port_LuckyCharms_image2.jpg
Screenshot 2025-12-21 at 3.34.30 PM.jpeg

Phase 2

sanchez_port_LuckyCharms_image3.jpg
Screenshot 2025-12-21 at 3.42.56 PM.jpeg
Screenshot 2025-12-21 at 3.42.44 PM.jpeg
sanchez_port_LuckyCharms_image4.jpg

Phase 3

Screenshot 2025-12-21 at 3.44.45 PM.jpeg
Screenshot 2025-12-21 at 3.45.12 PM.jpeg

AD: John Marenic | CW: Sandra Sanchez

Previous

White Castle