Summer Melt is a phenomenon where students who have been accepted to college never make it to campus.
This happens most often with first-generation students because they are the least familiar with the process.
After all, success is harder to reach when the system isn’t built for you.
So we built one that is.
Introducing, Rubi by Gemini. Designed to guide first-gen students through the post-acceptance process step by step.
We’ll walk them through step by step.
We’ll make sure they never miss a deadline.
We’ll explain confusing financial documents.
Language barriers? Rubi translates.
What does Rubi really mean?
How will they learn about Rubi?
We’ll partner with Kids of Immigrants, a brand focused on empowering underrepresented communities, to launch a new collection: Future First.
Every purchase will directly support first-generation students who use Rubi by helping cover critical expenses like housing deposits and textbook fees.
We’ll show up at high school college fairs to take our message from screens to real students.
